Marketing & Digital Communications Specialist. I help organisations tell clear stories, launch digital platforms, and grow engaged audiences.
PMP • Chartered Marketer (CMA) • MSc Digital & Strategic Marketing
Digital communications and engagement specialist shaping corporate narratives, campaigns, and intranet experiences across healthcare, government, arts, and financial services.
Trusted partner to leaders for high-stakes, inclusive communications, executive visibility, media relations, and audience growth. Supported by clear editorial discipline and evidence-based reporting using analytics and performance data.
Outcome-led summaries that show scope, context, and capability growth.
Frontline service and operational delivery in a high-stakes environment, clarifying processes for lawyers, justice participants, and the public. Supported in-person and hybrid proceedings across the Ontario Court of Justice and the Superior Court of Justice. Progressed from Court Reporter to Clerk/Registrar within six months through consistent performance excellence.
Launched the Inclusion Team SharePoint intranet and staff network hubs for a 19,000-staff community, improving access to inclusion resources and internal communications. Co-developed the "Everyone is Welcome Here" campaign in collaboration with the Trust communications team. Delivered monthly staff induction slots and weekly briefings fostering engagement aligned with organisational mission.
Led brand repositioning in partnership with the Artistic Director and Board, maintaining visual standards across platforms. Rebuilt youth programme funnel, increasing registrations by 60% to capacity with a waiting list. Delivered a website redesign reducing bounce rate by 49% and signposting 10,000+ visitors to events within six months. Secured coverage across 15+ media outlets.
Led integrated digital communications and performance marketing for approximately 50 SME clients, managing a combined CAD $100,000 annual budget. Delivered 100+ website builds and content updates. Established repeatable content systems across social media and email marketing using analytics to refine targeting and publishing cadence.
Owned digital communications for Africa's premier payments event (#DigitalPayExpo). Delivered national awareness campaigns for the Central Bank of Nigeria's cashless policy reaching 40M+ people across six pilot states. Led a large-scale activation roadshow for FirstBank agency banking reaching 50M+ people.
Click any delivery to open a mini case study with Problem, Approach, and Outcome.
Inclusion Team intranet build for a 19,000-staff National Health Service (NHS) trust.
Proactive internal response during 2024 unrest to support inclusion and reassurance.
Storytelling-led improvements that increased registrations and reduced bounce rate.
Feature writing and press materials leading to 15+ UK media outlets coverage.
Digital communications for a major payments event, supporting growth and sponsorship outcomes.
National awareness campaign reaching 40M+ people across six pilot states.
A selection of live sites shipped across healthcare, media, tourism, consulting, and the creative sector.
Product-led health platform
Storytelling and publishing
Community-facing web build
Service and content experience
Tourism discovery and positioning
Audience journey and campaigns
Corporate credibility and messaging
Commerce and product discovery
Videos open as in-page previews. Articles and coverage open in a new tab.
Internal communications and storytelling in a large public sector environment.
Communications in support of cashless adoption and audience engagement.
Coverage of innovation themes and growth in payments infrastructure.
Stakeholder-focused copy supporting credibility and partner confidence.
Public recruitment story designed for reach, clarity, and action.
Release-style copy supporting awareness and attendance intent.
Cultural feature writing and audience storytelling.
Event positioning with clear conversion paths for bookings.
If you want a communications lead who can write, ship, and measure, you are in the right place.
"Clear stories. Digital platforms. Engaged audiences."
Ontario, Canada • Available April 2026